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B2C Project :
ROBINSON
Online Film
ROBINSON:
NEW YEAR CAMPAIGN
SHARE THE VALUE OF GIFTS THROUGH A TOUCHING STORY.
This communication campaign tells consumers the Importance of gifts from the point of view of those who rarely gets them. This is the story of how a teddy bear toy travel from one happy family child to an orphan.
ROBINSON:
MOTHER'S DAY
CELEBRATE MOTHER'S DAY THROUGH VARIETY OF PRODUCTS.
This communication campaign presents 4 groups of moms through manifesting their greatness through 4 groups of products from Robinson department store.
The story was narrated from the sons and daughters messages that reflect their point of views towards their beloved mothers.
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